Boost

CONCEPT
ART DIRECTION

Targeting an audience that personifies ‘Generation Hustle’, the Choose Now campaign is all about living in the moment and grabbing life by the horns, all while juggling multiple jobs, numerous hobbies, and various passions. Aptly launching at a time where hustling is the ‘new normal’, Boost celebrates the nation’s go-getters, that strive to make the most of each day.