El Jimador
CONCEPT
ART DIRECTION
CONCEPT
ART DIRECTION
Mexology - Mix with the locals.
El Jimador wanted to bring the real mexican tradition of drinking tequila to the UK. Real mexicans don’t drink tequila in shots on a Friday night. It’s about mixing a long drink in an authentic ways: and the campaign ‘Mexology’ was born.
El Jimador wanted to bring the real mexican tradition of drinking tequila to the UK. Real mexicans don’t drink tequila in shots on a Friday night. It’s about mixing a long drink in an authentic ways: and the campaign ‘Mexology’ was born.
CHRIS WESTON CREATIVE DIRECTOR.