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<channel>
	<title>Creative Director</title>
	<link>https://chris-weston.com</link>
	<description>Creative Director</description>
	<pubDate>Tue, 07 Apr 2026 08:58:10 +0000</pubDate>
	<generator>https://chris-weston.com</generator>
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		<title>Cadbury's</title>
				
		<link>https://chris-weston.com/Cadbury-s</link>

		<pubDate>Sat, 12 Nov 2022 11:52:26 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

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		<description>
	Cadbury’s

ROLECONCEPT &#38;nbsp;
ARTDIRECTION



	Cadbury Ice cream is a range that caters for every moment. So, I have focused on bringing to life the breadth of the range Cadbury Ice Cream offers in the space of the relaxed evening together, by getting into the true fabric of the nation in these moments. This series of online films show a slice of family life and brings this observation and insight to life.



    
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/6801e4f723d74f9f14725f6a9579dc6093489aabbdc9123f5c565c3667e8d677/image4.jpg" data-mid="228806974" border="0"  src="https://freight.cargo.site/w/1000/i/6801e4f723d74f9f14725f6a9579dc6093489aabbdc9123f5c565c3667e8d677/image4.jpg" /&#62;















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	<item>
		<title>Jason's Obsession</title>
				
		<link>https://chris-weston.com/Jason-s-Obsession</link>

		<pubDate>Tue, 07 Apr 2026 08:58:10 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/Jason-s-Obsession</guid>

		<description>
	Jason’s

ROLECONCEPT &#38;nbsp;
ARTDIRECTION



	In a bread aisle full of lookalikes, Jason’s Sourdough rose as a bold challenger taking its social buzz into the mainstream. Built around the idea “An everyday obsession,” the campaign scaled through TV, OOH, radio, and more, celebrating its simple, four-ingredient craft. The result: stronger awareness and a distinctive, passion-led presence in the category.



    
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	<item>
		<title>Very Lazy</title>
				
		<link>https://chris-weston.com/Very-Lazy</link>

		<pubDate>Thu, 26 Mar 2026 15:26:32 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/Very-Lazy</guid>

		<description>
	Cadbury’s

ROLECONCEPT &#38;nbsp;
ARTDIRECTION



	Very Lazy set out to spark a comeback and found it in The Lazy Line a bold idea built on charm, simplicity and the genius of doing less, better. With playful storytelling and standout visuals across ads, Amazon, and social, the campaign gave the brand a voice you can’t ignore. More than products, Very Lazy now champions a lifestyle where cutting corners is cutting-edge. 





    
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&#60;img width="3204" height="1790" width_o="3204" height_o="1790" data-src="https://freight.cargo.site/t/original/i/13bd76d6d79e373d4fad891d459c951934f0a1deaf5a7158acd84aa80e0e12c2/Screen-1.png" data-mid="246541474" border="0"  src="https://freight.cargo.site/w/1000/i/13bd76d6d79e373d4fad891d459c951934f0a1deaf5a7158acd84aa80e0e12c2/Screen-1.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>El Jimador</title>
				
		<link>https://chris-weston.com/El-Jimador</link>

		<pubDate>Thu, 08 Nov 2018 10:38:42 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/El-Jimador</guid>

		<description>
El Jimador

CONCEPTART DIRECTION

	Mexology - Mix with the locals.
El Jimador wanted to bring the real mexican tradition of drinking tequila to the UK. Real mexicans don’t drink tequila in shots on a Friday night. It’s about mixing a long drink in an authentic ways: and the campaign ‘Mexology’ was born.&#38;nbsp;

	&#60;img width="2516" height="3260" width_o="2516" height_o="3260" data-src="https://freight.cargo.site/t/original/i/e96a0a6fd8d9b3e8dbb58fd2c2bd1df1074ae5cda6095004bb8d4a1fd5b73d27/107299-El-Jimador-Adshel-Posters3_2516.jpeg" data-mid="168197631" border="0"  src="https://freight.cargo.site/w/1000/i/e96a0a6fd8d9b3e8dbb58fd2c2bd1df1074ae5cda6095004bb8d4a1fd5b73d27/107299-El-Jimador-Adshel-Posters3_2516.jpeg" /&#62;
	&#60;img width="2516" height="3260" width_o="2516" height_o="3260" data-src="https://freight.cargo.site/t/original/i/3f55e7789b2858090306447878cbe21c7b792309a891844efcff2e54c22abdbe/107299-El-Jimador-Adshel-Posters2_2516.jpeg" data-mid="168197632" border="0"  src="https://freight.cargo.site/w/1000/i/3f55e7789b2858090306447878cbe21c7b792309a891844efcff2e54c22abdbe/107299-El-Jimador-Adshel-Posters2_2516.jpeg" /&#62;
	&#60;img width="2516" height="3260" width_o="2516" height_o="3260" data-src="https://freight.cargo.site/t/original/i/4b5e51edc7f8b2cedbc622042dbb258ddd1f3609dbe22b1e64c3f44d1f1dd343/107299-El-Jimador-Adshel-Posters_2516.jpeg" data-mid="168197633" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4b5e51edc7f8b2cedbc622042dbb258ddd1f3609dbe22b1e64c3f44d1f1dd343/107299-El-Jimador-Adshel-Posters_2516.jpeg" /&#62;


	&#60;img width="1000" height="751" width_o="1000" height_o="751" data-src="https://freight.cargo.site/t/original/i/a8da0cc96db32b78ad04dd90ad12287a46ead8df198f987e5aef6d3827b7aee3/803758_img4.jpg" data-mid="168205378" border="0"  src="https://freight.cargo.site/w/1000/i/a8da0cc96db32b78ad04dd90ad12287a46ead8df198f987e5aef6d3827b7aee3/803758_img4.jpg" /&#62;
	&#60;img width="1000" height="751" width_o="1000" height_o="751" data-src="https://freight.cargo.site/t/original/i/98bbc49f633de7408cd9f17073b34b81e5e42613b38edae03388c8395b80acc2/803758_img3.jpg" data-mid="168205373" border="0"  src="https://freight.cargo.site/w/1000/i/98bbc49f633de7408cd9f17073b34b81e5e42613b38edae03388c8395b80acc2/803758_img3.jpg" /&#62;
	&#60;img width="1000" height="751" width_o="1000" height_o="751" data-src="https://freight.cargo.site/t/original/i/0e839625b51c6a1d3dfb97627ff331298095b0eadc7149ef8e7cdf8b56aef8e5/803758_img2.jpg" data-mid="168205367" border="0"  src="https://freight.cargo.site/w/1000/i/0e839625b51c6a1d3dfb97627ff331298095b0eadc7149ef8e7cdf8b56aef8e5/803758_img2.jpg" /&#62;

	
</description>
		
	</item>
		
		
	<item>
		<title>Boost</title>
				
		<link>https://chris-weston.com/Boost</link>

		<pubDate>Sat, 12 Nov 2022 11:52:27 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/Boost</guid>

		<description>
	Boost

CONCEPT
ART DIRECTION

	Targeting an audience that personifies ‘Generation Hustle’, the Choose Now campaign is all about living in the moment and grabbing life by the horns, all while juggling multiple jobs, numerous hobbies, and various passions. Aptly launching at a time where hustling is the ‘new normal’, Boost celebrates the nation’s go-getters, that strive to make the most of each day. 




	&#60;img width="1152" height="1622" width_o="1152" height_o="1622" data-src="https://freight.cargo.site/t/original/i/64834481f69f11ee05acbeac2992fc88c8d0406849925aa3137851f5a6f5ef96/B5-1920w.png" data-mid="168244124" border="0"  src="https://freight.cargo.site/w/1000/i/64834481f69f11ee05acbeac2992fc88c8d0406849925aa3137851f5a6f5ef96/B5-1920w.png" /&#62;
	&#60;img width="1150" height="1624" width_o="1150" height_o="1624" data-src="https://freight.cargo.site/t/original/i/a150596d5d3fabd976c9337f8fcdec95cf5260b26f20d7f7949a1fa414970495/B2-1920w.png" data-mid="168244125" border="0"  src="https://freight.cargo.site/w/1000/i/a150596d5d3fabd976c9337f8fcdec95cf5260b26f20d7f7949a1fa414970495/B2-1920w.png" /&#62;
	&#60;img width="1148" height="1620" width_o="1148" height_o="1620" data-src="https://freight.cargo.site/t/original/i/3255de29e6582f7df68018df7f19b0dc87b28d9f11e1ffdd934d2260fae9d486/B3-1920w.png" data-mid="168244126" border="0"  src="https://freight.cargo.site/w/1000/i/3255de29e6582f7df68018df7f19b0dc87b28d9f11e1ffdd934d2260fae9d486/B3-1920w.png" /&#62;

	&#60;img width="2690" height="1514" width_o="2690" height_o="1514" data-src="https://freight.cargo.site/t/original/i/11609e3ba96cace019622fd16d0d8729b0d7a5395377dcfbc9b01e1dae319cfe/Screenshot-2023-02-13-at-19.15.20.png" data-mid="168244146" border="0"  src="https://freight.cargo.site/w/1000/i/11609e3ba96cace019622fd16d0d8729b0d7a5395377dcfbc9b01e1dae319cfe/Screenshot-2023-02-13-at-19.15.20.png" /&#62;
	&#60;img width="2686" height="1518" width_o="2686" height_o="1518" data-src="https://freight.cargo.site/t/original/i/899c5916c7c346953a2d6cea99eaaf060ea72d38a381f73c722d5f2a04116abc/Screenshot-2023-02-13-at-19.15.10.png" data-mid="168244151" border="0"  src="https://freight.cargo.site/w/1000/i/899c5916c7c346953a2d6cea99eaaf060ea72d38a381f73c722d5f2a04116abc/Screenshot-2023-02-13-at-19.15.10.png" /&#62;
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	&#60;img width="2844" height="1592" width_o="2844" height_o="1592" data-src="https://freight.cargo.site/t/original/i/85e3e78933596ce811c3bbf78c070bd493b704577852a07bbf13658634dfae65/Screenshot-2023-02-15-at-16.49.30.png" data-mid="168545094" border="0"  src="https://freight.cargo.site/w/1000/i/85e3e78933596ce811c3bbf78c070bd493b704577852a07bbf13658634dfae65/Screenshot-2023-02-15-at-16.49.30.png" /&#62;
	&#60;img width="2844" height="1594" width_o="2844" height_o="1594" data-src="https://freight.cargo.site/t/original/i/7e2182159354ac5f9d86e20d0d27a5c888e869e93a7112c9110d9835e2e15209/Screenshot-2023-02-15-at-16.50.19.png" data-mid="168545064" border="0"  src="https://freight.cargo.site/w/1000/i/7e2182159354ac5f9d86e20d0d27a5c888e869e93a7112c9110d9835e2e15209/Screenshot-2023-02-15-at-16.50.19.png" /&#62;
	&#60;img width="2842" height="1592" width_o="2842" height_o="1592" data-src="https://freight.cargo.site/t/original/i/c41086f7e162dde7e0d441d20cdd6755d201696dabceafa2e7dbce7821c3c3a4/Screenshot-2023-02-15-at-16.50.09.png" data-mid="168545065" border="0"  src="https://freight.cargo.site/w/1000/i/c41086f7e162dde7e0d441d20cdd6755d201696dabceafa2e7dbce7821c3c3a4/Screenshot-2023-02-15-at-16.50.09.png" /&#62;
&#60;img width="2328" height="1057" width_o="2328" height_o="1057" data-src="https://freight.cargo.site/t/original/i/6e2311472acf535cfebb6b79bc7f8d6eeb895ec1256f3069b12b047029df29a8/dij.png" data-mid="228806342" border="0"  src="https://freight.cargo.site/w/1000/i/6e2311472acf535cfebb6b79bc7f8d6eeb895ec1256f3069b12b047029df29a8/dij.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Panasonic</title>
				
		<link>https://chris-weston.com/Panasonic-1</link>

		<pubDate>Wed, 26 Mar 2025 05:11:54 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/Panasonic-1</guid>

		<description>Panasonic

ROLECONCEPT &#38;nbsp;ART DIRECTION



	Panasonic have been working closely with Stefan Sonnenfeld, founder and CEO of Hollywood's Company 3, to ensure that the technical accuracy of their award-winning OLED TVs matches the filmmaker's creative intent. The concept Holloywood to yout home was born. 


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44e7b3bbee2227f267de851328e0a7efdee7b86ee4c26482081951329ba797f3/Untitled-6-copy.png" data-mid="228806225" border="0"  src="https://freight.cargo.site/w/1000/i/44e7b3bbee2227f267de851328e0a7efdee7b86ee4c26482081951329ba797f3/Untitled-6-copy.png" /&#62;

</description>
		
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	<item>
		<title>Fever Tree</title>
				
		<link>https://chris-weston.com/Fever-Tree</link>

		<pubDate>Wed, 15 Jul 2015 10:48:46 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/Fever-Tree</guid>

		<description>Fever Tree

CONCEPTART DIRECTIONDESIGN

	Fever-Tree have reinvigorated the G&#38;amp;T market by creating a range of premium, 100% natural mixers. These long copy ads launched the products in specialist press, encouraging spirit drinkers to reconsider their choice of tonic and helping give Fever-Tree official CoolBrand status for 2010/11.



&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/65dc85e4d4b5b2cf68beefbe2ee2216b0d61c2e81625c9a2c8f36e393d31db06/1.jpg" data-mid="168383041" border="0"  src="https://freight.cargo.site/w/1000/i/65dc85e4d4b5b2cf68beefbe2ee2216b0d61c2e81625c9a2c8f36e393d31db06/1.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>ASDA Christmas with the Whithalls</title>
				
		<link>https://chris-weston.com/ASDA-Christmas-with-the-Whithalls</link>

		<pubDate>Mon, 05 Jun 2023 15:48:20 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/ASDA-Christmas-with-the-Whithalls</guid>

		<description>
	
	
	
 
	Boost

CONCEPT
ART DIRECTION

	To celebrate ASDA Extra Special wines we took the most famous snobby Waitrose shopper and put them to the test.&#38;nbsp;The content will focused on a ‘blind’ style tasting with the outcome being that Michael can’t believe that the wines are available at Asda - and at the price that they will be available in the lead up to Christmas. 
&#38;nbsp; 






&#38;nbsp; &#38;nbsp; &#38;nbsp;








</description>
		
	</item>
		
		
	<item>
		<title>Tena</title>
				
		<link>https://chris-weston.com/Tena</link>

		<pubDate>Sat, 12 Nov 2022 11:52:27 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/Tena</guid>

		<description>
	Tena

CONCEPT



	A campaign launch that gave confidence back to women with incontinence, with a one-off stunt displaying images in the style of a Victoria’s Secret catwalk on Oxford Street and Tottenham Court Road in London.&#38;nbsp;


&#60;img width="1383" height="933" width_o="1383" height_o="933" data-src="https://freight.cargo.site/t/original/i/4cd5ffe52f671ed90b686073be56348f7381be43fabd343976f77f523864cb28/Tena-2.jpg" data-mid="168190927" border="0"  src="https://freight.cargo.site/w/1000/i/4cd5ffe52f671ed90b686073be56348f7381be43fabd343976f77f523864cb28/Tena-2.jpg" /&#62;
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&#60;img width="1596" height="1490" width_o="1596" height_o="1490" data-src="https://freight.cargo.site/t/original/i/c2f4cd1a5aa5f269339631872e3cab8c5a6d27042ce83002a26b2efa8800e08b/Screenshot-2019-09-05mm-at-10.15.04-1920w.png" data-mid="168262534" border="0"  src="https://freight.cargo.site/w/1000/i/c2f4cd1a5aa5f269339631872e3cab8c5a6d27042ce83002a26b2efa8800e08b/Screenshot-2019-09-05mm-at-10.15.04-1920w.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Farrow &#38; Ball</title>
				
		<link>https://chris-weston.com/Farrow-Ball-1</link>

		<pubDate>Mon, 13 Feb 2023 14:15:34 +0000</pubDate>

		<dc:creator>Creative Director</dc:creator>

		<guid isPermaLink="true">https://chris-weston.com/Farrow-Ball-1</guid>

		<description>Farrow &#38;amp; Ball

CONCEPT
ART DIRECTIONDESIGN

	A press campaign for premium paint makers Farrow &#38;amp; Ball. A simple idea, from a great product truth. Farrow a ball paints are use on the walls of major art gallaries around the world.

 &#60;img width="2048" height="1448" width_o="2048" height_o="1448" data-src="https://freight.cargo.site/t/original/i/fd86b2c289b933f92452ad99a6dacaa3091c5daa73b80af60a77cf3649282328/lead2_o.jpg" data-mid="168206272" border="0"  src="https://freight.cargo.site/w/1000/i/fd86b2c289b933f92452ad99a6dacaa3091c5daa73b80af60a77cf3649282328/lead2_o.jpg" /&#62;&#60;img width="1279" height="941" width_o="1279" height_o="941" data-src="https://freight.cargo.site/t/original/i/6762114e7d6025b4c525b778647940a3eecd04793d3d20182d432ef008267ae8/h_o.jpg" data-mid="168206278" border="0"  src="https://freight.cargo.site/w/1000/i/6762114e7d6025b4c525b778647940a3eecd04793d3d20182d432ef008267ae8/h_o.jpg" /&#62;&#60;img width="1279" height="941" width_o="1279" height_o="941" data-src="https://freight.cargo.site/t/original/i/d6a8f6a7f850f863a2ec56702c3b330002c04c5c18fa3b8a5884c74d9b3bb622/vjfjfjf_o.jpg" data-mid="168206281" border="0"  src="https://freight.cargo.site/w/1000/i/d6a8f6a7f850f863a2ec56702c3b330002c04c5c18fa3b8a5884c74d9b3bb622/vjfjfjf_o.jpg" /&#62;&#60;img width="1279" height="941" width_o="1279" height_o="941" data-src="https://freight.cargo.site/t/original/i/b4dc02182163619233bc11d96d952ef6f285fefd422d784703186f77287823df/hjh_o.jpg" data-mid="168206280" border="0"  src="https://freight.cargo.site/w/1000/i/b4dc02182163619233bc11d96d952ef6f285fefd422d784703186f77287823df/hjh_o.jpg" /&#62;</description>
		
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